Rebranding

Museum Rebranding

As part of the Advanced Graphic Design Summer Course at Istituto Europeo di Design (IED), I rebranded the Museo di Antropologia ed Etnologia in Florence. The goal was to develop a new visual identity that better captured the museum's rich cultural and historical essence, as the existing design lacked clarity and impact. The process began with an in-depth site visit and design audit, laying the foundation for a thoughtful, research-driven rebrand.