Campaign

Peaky Blinders × Irish Smith Whiskey

The Irish Smith Whiskey is Ireland in a bottle: raw, honest, and unapologetically character-driven. We built the brand from the ground up: name, identity, tone, and strategy. Then Peaky Blinders called. We crafted a full 360° campaign around the collaboration, marrying the grit of 1920s Birmingham with the soul of Irish craft whiskey. From content to OOH, every touchpoint was built to feel like it belonged in the Shelby's world.